While Apple’s latest iPhone 5 TV ad quietly tugs at people’s heartstrings, Samsung’s latest Galaxy S4 TV ad decidedly pokes fun at the iPhone itself.
In a new commercial first spotted by CNET, Samsung (specifically its American arm) highlights some of the more interesting features of its flagship phone. At the same time, it tries to put Apple’s own flagship phone as the laughingstock of the party. Or the graduation pool party, to be exact, where the ad is set.
In the ad, the so-called GS4 is used to take a picture of the grilled ribs being served at the party. Apparently, it does such a great job at capturing the ribs that one could almost smell them from their photo. That is, if one happens to be doing the smelling right by the barbecue, which is supposedly something only old people would do.
Indeed, what Samsung seems to be suggesting in the ad, which smacks of ageism, is that the iPhone is for old people. It is, in essence, old. It has fallen into obsolescence. It now pales in comparison to the GS4, whose cool features are being used and shown off by the cool kids in and around the pool.
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